What Does This Mean
University of Alabama Trademark Licensing Department’s mission is to protect and promote the use of University of Alabama name and logos. The Licensing program ensures that the University’s logos are used in a proper manner to uphold with the University’s vision of class and integrity. When shopping for Alabama merchandise, look for the “Officially Licensed Collegiate Products” label. This label is your assurance that the product you are purchasing has been approved and represents the goodwill of the University. Products that do not bear the label, but using the marks of Alabama, may represent infringement of the trademark laws. The funds generated by the Licensing program generates revenue to build the scholarship program for the University of Alabama. Tuskwear Collection is one of the few brands recognized by University of Alabama as an officially licensed collegiate brand and we are thrilled to obtain the CLC trademark.